The difficulty to implement reliable benchmarks, the frequency to deny strategies once revealed sure winners, the necessity to give new answers to unforeseeable and unfaithful customers, the low esteem given to whom try to sell “solutions looking for problems” oblige Top Management to find within the company strength and energy to thrive in tougher and tougher markets. This article presents an approach to put together ideas and thoughts coming from the inside of the organization, driven by an external guide, original and stimulating, an help open and detached from daily constraints.

OPA